When I started in the Intimate Apparel industry some 20 years ago, I knew someday I wanted to have my own store. However, I never imagined that it would be as rewarding as Uplift is to me – and to the women we serve.
Everything we do is purposeful.
The experience we provide our clients is based on our philosophy about intimates and women. This matters to us deeply. It matters to our clients.
- Each member of the Uplift team was chosen because they believe in what we do and how it impacts our clients.
- We meet women right where they are in life. Uplift is a no judge zone.

Every single item in Uplift is something I have touched, seen modeled, and chosen specifically for Uplift. The deciding factors for each design/designer includes an exceptional fit for a woman’s body, the quality of the fabric, intricacy of embroidery and stitching, overall design, and craftsmanship. There are no shortcuts.
In April 2025, we were featured in Carmel Magazine, a Town Post Network Publication focused on Carmel, IN. They did an excellent job of capturing the essence of what we believe about intimates and women. And I do love my new nickname “The Bra Whisperer.”
Since reading “The Bra Whisperer” article, our team, including myself, Sarah & Mary, have had numerous ladies come in for a bra fitting. It’s been fun to see their demeanor change from “ok Bra Whisperer, let’s see what you can do with me” to a woman who feels “elevated, embraced and fabulous” (in the words of one of our clients).
We know what we’re doing and we serve women in a way you won’t find anywhere else. It matters to us. It will matter to you too.
Until we meet again Behind the Curtain, — Carla